Established in 2013 with head office in Klerksdorp, Hinterland represents the coming together of two of South Africa’s agriculture giants, namely Senwes and AFGRI.

Agricultural producers and other clients are serviced through the AFGRI Town&Country, FarmCity and Senwes Village retail branches and with the support of our established infrastructure, direct marketers, expertise and an inclusive range of products and services.

Hinterland is geographically positioned to serve the most of the South African summer grain production region, with 49 retail branches representing a footprint in six provinces, namely Gauteng, KwaZulu-Natal, Mpumalanga, Northern Cape and the Free State.

Click on the Hinterland logo below to locate your nearest retail outlet: 

Hinterland Logo

The Hinterland branch infrastructure on local level is divided into three regions consisting of the Northern region, Western region, Southern region and the Farm City’s which are situated in Gauteng – each with a regional manager who takes full responsibility for marketing, operational issues as well as relationship management, personnel management and financial performance of the region in cooperation with their respective branch managers and relationship managers.

Hinterland’s slogan, “Rediscover what matters”, is epitomised in the promise of a social shopping experience and a one-stop-shop where you can find all your gardening, hardware, DIY, agriculture and outdoors supplies and services underneath one roof.


Across the network we have an extensive range of products to choose from in categories such as:

  • Agricultural inputs
  • Animal feeds
  • Veterinary products
  • DIY products
  • Hardware products
  • Leisure products
  • John Deere clothing
  • Home and garden accessories
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